Ferguson, La Rese

EDUCATION

BA, IDS Digital Marketing, University of Georgia, 2002 (cum laude)

Associate of Art, Gainesville College, 2000 (cum laude)

SANY America, Inc Peachtree City, Georgia

External Marketing Communications

Managing marketing plans for multiple product lines including cranes, excavators and concrete pump trucks. Coordinating all multi-media marketing materials including internet, print and video for multiple product lines. Chief interface between Sany America and all media outlets such as Vertikal.net, KHL and Reed Publications. Responsible for all press releases and media interviews.

Coordinating publication of all new product brochures including photo shoots, product information and print materials. Chief marketing liaison for all show activities at World of Concrete, Con-Expo and Wind Energy Show. Responsibilities include developing booth layout, hiring design team and managing complete media requirements during the shows. Created all new corporate and product videos including hiring video company, managing scripts, arranging interviews and final video editing. Designed various marketing materials including technical brochures, advertisements, event invitations, etc. Developed, won approval and currently managing Sany America media budget ($450,000 for 2011). Coordinated building new company website, then specified and acquired new software to maintain and update.